Brand Story: I am Wu Changpeng, the founder of lmly.shop. My love for Hezhou’s traditional crafts and modern fashion inspired me to create something unique. During a trip, I was attracted by the unique charm of local handmade crafts and envisioned incorporating this beauty into contemporary clothing. Therefore, I founded LMLY with the goal of integrating the cultural essence of Hezhou with modern design in every T-shirt we produce, so that everyone can experience that unique brilliance in their daily lives.

Meaning of the brand name: I named the brand LMLY because I hope it conveys a profound meaning. “Luminous” represents brilliance, and I hope our clothing can illuminate everyone’s life. “Moments” refers to precious moments, and I hope that every T-shirt can become a highlight in your life. “Light Year” symbolizes our ambitious vision for the future and our commitment to continuous progress.

Target audience: Our target customers are young people aged 18 to 35, including students, young professionals and fashion lovers. They pursue individuality and quality and hope that clothing can reflect their personal style. I hope our designs can meet their needs for uniqueness and fashion while providing a comfortable wearing experience.

Operational model: LMLY mainly sells directly through our online store lmly.shop. I also actively use social media platforms to promote our brand and attract potential customers. We regularly hold pop-up events in local markets and major cities to increase brand awareness and interact with customers. By analyzing data, I can better understand customer preferences and continuously improve our products and services.

Future plans: Looking ahead, I plan to expand LMLY’s product line to include more categories such as jackets, pants, and accessories to provide customers with a wider range of choices. I also plan to open international flagship stores to bring our brand to the global market. At the same time, I will focus on sustainable fashion, explore environmentally friendly materials and green production processes to drive long-term growth of our brand and find the best balance between fashion and environmental responsibility.

Contact us:
[email protected]
Phone:+86 18980142207